https://www.wsj.com/articles/the-high-cost-of-losing-elections-8eabce4a
After Donald Trump’s federal indictment, he was nice enough to email, “While today is certainly grim and dark, do NOT lose faith! Please make a contribution to peacefully stand with me today and prove that YOU will NEVER surrender our country to the radical Left. CONTRIBUTE $24,” with a link to WinRed.com. The caps give it a Nigerian-prince feel.
It reminded me of a note from a reader: “Donald Trump is in politics for only one reason: money. There is a reason he campaigned for the two GOP senate candidates in Georgia in the January 2021 runoff, when even the WSJ said he should have shut up—he wanted them to lose and the Dems in control so he could energize his base to contribute more. The scenario he wants is to get nominated again for 2024, get lots of contributions, then lose the election so he doesn’t have to deal with politics again.”
I suppose there is some truth to this—Mr. Trump did sell $5 million in Trump digital trading-card NFTs, after all. But purposely losing? Like Gollum from “The Lord of the Rings,” I think Mr. Trump tasted power and wants it back. And to be fair, Mr. Trump reportedly contributed $66 million of his own money in 2016, although the campaign spent $13 million at his businesses. Maybe he is trying to recoup the rest.
Who makes money in elections? I started turning over rocks to find out. There is certainly plenty of money. Some $14 billion was spent during the 2020 elections, almost $6 billion on the presidential race. Another $16 billion was spent on the 2022 midterms. That’s a lot of traditional media and digital advertising. Wanna bet it’s more than $25 billion for 2024?
Campaigns are lucrative. Barack Obama paid strategist David Axelrod’s firm more than $2 million from 2005 to 2008. Hillary Clinton’s campaign paid pollster Mark Penn’s firm more than $5 million when she lost the 2008 nomination. Nice work if you can get it. I wonder who she paid in 2016 to tell her not to bother visiting Wisconsin.
Campaigns consist of fundraising, operations and advertising.