https://www.wsj.com/articles/finally-the-low-prices-we-deserve-11589740923
Stanford Health Care cut employees’ pay 20% in late April. JetBlue Airways halved top executive compensation. A huge glut of oil, wine, airline seats and even lobsters means prices are plummeting. And whoa, Apple’s new iPhone SE is $399, quite a change from its $999 models. It’s starting: April’s consumer-price index was down 0.8%, but get ready for steady price declines and a long trip down that escalator. Like a released balloon going pffflllttt in slo-mo. Let’s call it the Great Unflation.
Yes, a made-up word—technically it’s deflation. As Milton Friedman said, “inflation is always and everywhere a monetary phenomenon” that is “produced only by a more rapid increase in the quantity of money than in output.” The opposite trend, deflation, is typically caused by a more rapid decrease in money. Current price declines aren’t primarily a monetary phenomenon, as many price increases in the past 35 years weren’t counted in the inflation stats. They were hiding in plain sight.
Have they hit a breaking point? Here’s what I mean: The 2015 Golden State Warriors, mid-playoff run, raised beer prices to $13 from $11 and—I’m convinced—shrank the cup size. Ticket prices tripled over the next few years. That didn’t show up in the CPI, but it’s real nonetheless.
You’ve seen it: $3,000 for a one-bedroom apartment in San Francisco, $4,000 in New York—more than twice what you’d pay in Austin, Texas. It’s $300 for five minutes with a doctor and $75,000 to spend a year at Columbia or the University of Chicago. Average ticket prices for Lady Gaga’s concerts last year were $420. Average.
First-class stamps are 55 cents even though almost everything in your mailbox could be delivered online for free. A caramel macchiato costs $4.80. It’s $8.99 for Cold Pressed Watermelon Water at Whole Foods. We have $100 cable TV bills—same for a middling red Bordeaux or a ticket to Disneyland. Curry 7 sneakers are $140. And for a while I’ve been convinced that the word “organic” means the same thing for twice the price. Time for the pffflllttt.
We’ve been blessed for 35 years with an economy driven by relentless cost reductions in electronics.
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