https://www.wsj.com/articles/innovate-from-your-couch-11585509674
By now you may have read about how Isaac Newton, while sheltering in place during the 1665 closure of the University of Cambridge for the bubonic plague, used his free time to discover gravity and invent calculus. And how during the closing of London theaters due to plague in 1606, William Shakespeare had nothing better to do and wrote “King Lear” and “Macbeth.” Those guys didn’t even have Wi-Fi. You do, plus extra time. Be productive.
Most of us work with our nose to the grindstone: developing drugs, selling homes, marketing gluten-free potato chips, restocking toilet-paper shelves, prescribing blood-pressure medicine, teaching calculus, manufacturing respirators—heck, even knocking out weekly columns. We rarely come up for air and ask if there is a better way of doing all this. Many jobs have long been ripe for disruption, and now they’re being upended in real time. Productivity—doing the right things the right way—is progress, is wealth creation, is what pays for government stimulus. Actually, economic growth is the sum of each of our productivity stories.
How to find it? Well, I’m a sucker for origin stories (except those involving apocryphal fruit, like Newton’s apple and Washington’s cherry tree). So much discovery and product creation happen away from work, when you have absolutely nothing better to do. The mind wanders, problems are puzzled over, and ideas start popping into your head, often in the strangest places and times.
Google famously instituted “20% time,” which let employees spend a fifth of their time on personal projects that benefited Google. But by 2015 only 10% of employees used their 20% time. Former Googler Marissa Mayer claimed it was more like 120% time. Too bad.
In 1993 I helped take public Avid Technology, which created early digital video-editing tools, initially on superfast but expensive workstations costing $25,000 to $50,000. After seeing demos, Apple had sent Avid a few prototypes of its new Macintosh model and helped the company port software to cheaper Macs. But it was too slow, which is why no one else was editing video on personal computers.
One of Avid’s co-founders, engineer Eric Peters, told me he was home sick for a few weeks around then.