https://www.wsj.com/articles/superheroes-are-rescuing-hollywood-11551045451
I’ve been around the special effects and movie business for decades as an adviser and investor and had a front-row seat to the development of computer-generated imagery. On a tour of the back lot at Paramount Pictures in the early ’90s, my host pointed to a shallow pool and said: “Here’s where Charlton Heston parted the Red Sea in ‘The Ten Commandments.’” I was impressed—but playing my role as an annoying Silicon Valley visitor, I replied “Someday this will all be replaced by CGI.” I was right. CGI has been the best thing to happen to the movie business—and a curse.
Take a look at the top 10 domestic grossing films of 2018: “Black Panther,” “Avengers: Infinity War,” “Incredibles 2,” “Jurassic World: Fallen Kingdom,” “Aquaman,” “Deadpool 2,” “The Grinch,” “Mission: Impossible—Fallout,” “Ant-Man and the Wasp” and “Solo: A Star Wars Story.” Not a single one would have even been greenlit without computer graphics. I had to go back to 2014’s “American Sniper” to find a top-10 grosser that wasn’t CGI dependent. Even this year’s dramatic films needed CGI, like re-creating 1985’s Live Aid concert at Wembley Stadium in “Bohemian Rhapsody.”
Except for “Mission: Impossible” they’re all superhero movies and animations. The plots are similar and shallow: Outsmart villains, save the world, fight a giant monster, and resolve somebody’s daddy issues. But they entertain. Movies are supposed to transport you somewhere else for 110 minutes, then drop you back into your mundane existence. You want to see something you’ve never seen before—hence the success of watery “Aquaman” and vapid “Venom.” Audiences want faraway galaxies, explosions and a little humor. And when that gets old, just have the superheroes fight each other.
The rest of Hollywood looks down their noses at comic-book movies, but they should be thankful. “Avengers: Infinity War” grossed more than $2 billion world-wide. In a decade, 20 Marvel superhero movies have grossed a total of more than $17 billion. That pays for a lot of dull arty films, flatulence-joke comedies and oversexed, clichéd rom-coms that nobody goes to. It’s as if Hollywood has forgotten how to make movies people want to go see. Whose idea was it to make the 2017 Matt Damon eco-dud “Downsizing,” or Jennifer Lawrence’s allegorical “Mother!”? I’d like my four hours back.
My wife hates watching movies with me. At the right moment each time, I lean over and say: “Boy meets girl, boy loses girl, boy gets girl back,” or some derivation. And when it inevitably happens, I say, “And there’s the message.”
The so-called dramatic films are just as bad. At the Oscars, the word “best” in best picture has been watered down to be almost meaningless.
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