https://www.wsj.com/articles/the-markets-tough-love-delivers-1495403585
Foot Locker’s stock imploded on Friday—crashing down $12, or 17%. It happens all the time, one of the great features of the stock market. A week earlier, Snap, which went public two months ago, saw a chunk of value disappear. It dropped almost 25% overnight after the social-media firm revealed that sales were up only 5% and the number of users was a little light—oh, and that it had lost $2.2 billion. That’s billion with a “b.” Even if you take out one-time costs, the company lost $200 million on $150 million in sales. Impressive.
Did I mention CEO Evan Spiegel got a $750 million bonus for taking the company public? Investors who bought the stock didn’t want to ruin the party, figuring it was going turn into the next Facebook. Snap’s stock was selling at 44 times future sales, on the expectation that growth and profits were coming. Or not. After lousy earnings, investors basically shouted, “Enough!”
No one sits around and says, “we need to teach Snap a lesson.” Rather, it’s the collective selling that sends the message. That same day, CEO Travis Kalanick of Uber, another company with gargantuan losses and personnel issues, tweeted and then deleted, “Thank God we’re not public.” But Uber should be public. If only for the discipline of the public markets that its board of directors refused to impose.
Many people think the stock market is a cesspool of Wall Street greed. I look at it differently. To me, the stock market is the greatest enforcer ever invented. No person controls the market. Investors separately make decisions every day to buy and sell. But collectively they enforce discipline on corporations.